We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
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We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
Marketing to Gen-Z in Fintech : Driving successful campaign & building organic social growth by 200%
Winning with Data Driven Marketing
49 minutes
2 years ago
Marketing to Gen-Z in Fintech : Driving successful campaign & building organic social growth by 200%
Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Jia Nina (BigPay Country Marketing Head) about her experience leading a successful e-wallet campaign targeting Gen Z consumers.
Jia Nina shares:
- How she uses data and storytelling to drive growth and customer engagement. For example, how she used data to identify the pain points and needs of the target segments, and how she crafted stories that resonated with them and showcased the value proposition of BigPay.
- Some of the most effective marketing strategies and campaigns that she has led or participated in at BigPay, such as the ePemula project with the Ministry of Finance Malaysia, the expansion into the Singapore market, and the launch of the crypto exchange.
- How she aligns her team and stakeholders around a common vision and goal, and how she measures success using metrics such as brand sentiment, brand share, acquisition and retention.
Listen to the full episode [https://www.vase.ai/resources/podcast-datadrivenmarketing/marketing-to-gen-z-in-fintech-jia-nina] to learn more about Jia Nina's career journey from legal to marketing, and her advice and recommendations for aspiring or seasoned marketers who want to excel in their field.
Winning with Data Driven Marketing
We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today!
This podcast is hosted by Vase.ai [http://vase.ai/], an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.
