#90: Maintain the Momentum with the Right SKO Theme

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Winning the Challenger Sale

Challenger

107 episodes

2 days ago

Win the sales moments that matter, every day. Take a deep dive into the day-to-day skills and behaviors proven to win in complex selling and buying environments. Hosted by the team that brought you the best-selling books, "The Challenger Sale" and "The Challenger Customer."

Learn more about our "Winning the Challenger Sale" webinar series here: https://www.challengerinc.com/events/

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#90: Maintain the Momentum with the Right SKO Theme

Winning the Challenger Sale

18 minutes

2 years ago

#90: Maintain the Momentum with the Right SKO Theme

Here’s a controversial idea: Your SKO is not a massive training event.

According to Peter Zink, Senior Director of Revenue Enablement at Sprout Social, it’s a time for people to come together, see each other, celebrate and align on a few critical concepts to take into the new year.

To build an effective SKO today, Peter argues that you begin with a theme that can be used as a rallying cry, then build an event that pushes your business forward and sustains your trajectory throughout the entire year.

Join us as we discuss:

Creating a culture of top-down and bottom-up buy-in
How to design the perfect SKO theme to build consistency
The importance of cross-team collaboration
Empowering managers with coaching tools and resources to ensure sellers keep up to date with takeaways throughout the year.