In the last 10 years, the business of retail has changed more than at any other time in history. On this podcast, we talk to the retail leaders who are not only weathering change, but thriving in it.
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In the last 10 years, the business of retail has changed more than at any other time in history. On this podcast, we talk to the retail leaders who are not only weathering change, but thriving in it.
Bringing the Brand to Life with Jonathan Muir, Global Director of Retail Activation at adidas
Winning Retail
34 minutes 59 seconds
3 years ago
Bringing the Brand to Life with Jonathan Muir, Global Director of Retail Activation at adidas
This episode features an interview with Jonathan Muir, Global Director of Retail Activation at adidas. Since joining the iconic sportswear company in September, Jonathan has helped to take adidas’s brand campaigns and bring them to life in stores.
On today’s episode, Jonathan walks us through their Berlin flagship location, makes a case for app integration being retailers’ number one priority, and reveals why he thinks sneakers create such an emotional bond with customers.
Winning Retail
In the last 10 years, the business of retail has changed more than at any other time in history. On this podcast, we talk to the retail leaders who are not only weathering change, but thriving in it.
