In this episode of Winning in Professional Services, we discuss whether professional service firms should display pricing on their websites. We explore the benefits of price transparency, common objections, and practical ways to present pricing information. From building trust with prospects to qualifying leads more effectively, we share insights on why showing prices can be a competitive advantage. We also provide tactical advice on different approaches to displaying pricing, from calculators to scenario-based examples. Connect on LinkedIn:Scott Pressimone: https://www.linkedin.com/in/scottalanpress/Matteo Trovato: https://www.linkedin.com/in/matteotrovato/Winning In Professional Services: https://wipspod.com/Growth Connect: https://growthconnect.io/RevPath: https://www.revpathplus.com/ ⏱️ Timestamps: 0:00 - Introduction 2:58 - Common objections to showing prices 5:02 - The problem with price ranges 6:54 - Value-based pricing vs transparency 10:56 - Benefits of showing prices 18:17 - Practical ways to display pricing 21:42 - Using case studies and ROI examples 24:29 - Positioning your pricing in the market 25:58 - Creating pricing scenarios 27:35 - Final thoughts and recommendations Join us for an insightful discussion aimed at helping professional service firms make informed decisions about their pricing transparency strategy.