In this episode of Winning in Professional Services, we tackle the burning question: Are webinars still relevant in today's marketing landscape, especially for small to mid-sized professional services businesses? We dive into the impact of the COVID-19 pandemic on webinar popularity, share our thoughts on the enduring effectiveness of webinars, and discuss best practices for making them engaging and valuable. Join us as we explore promotional strategies, the importance of relevant topics, and how to build trust with your audience through high-quality webinar content. Tune in to learn how to leverage webinars to attract and retain clients in the professional services industry. Connect on LinkedIn: Scott Pressimone: https://www.linkedin.com/in/scottalanpress/ Matteo Trovato: https://www.linkedin.com/in/matteotrovato/ Winning In Professional Services: https://wipspod.com/ Growth Connect: https://growthconnect.io/ RevPath: https://www.revpathplus.com/ ⏱️ Timestamps: 00:00 Introduction 02:25 Personal Experiences with Webinars 06:11 Effective Webinar Strategies 15:53 Promoting Your Webinar 25:47 Engaging Your Webinar Audience 32:02 Leveraging Webinar Content Post-Event 38:04 Final Thoughts and Best Practices