In this episode of the Winning in Professional Services podcast, we discuss the role of bottom-of-funnel content for professional service companies. We dissect the stages of the sales funnel, the importance of bottom-of-funnel focus for companies with limited budgets, and practical strategies for developing content that converts.

Connect on LinkedIn:

Scott Pressimone: https://www.linkedin.com/in/scottalanpress/

Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/

Growth Connect: https://growthconnect.io/

RevPath: https://www.revpathplus.com/

⏱️ Timestamps:

00:00 Introduction

01:49 Defining the Sales Funnel Stages

02:53 Importance of Bottom of Funnel Content

06:04 Creating Effective Bottom of Funnel Content

09:25 Collaboration Between Sales and Marketing

11:21 Leveraging Conversations for Content Ideas

17:03 Using Content to Address Customer Concerns

19:55 Preemptively Overcoming Objections

20:34 The Power of Radical Transparency

22:20 Characteristics of Bottom of Funnel Content

23:49 Effective Use of Bottom of Funnel Content

32:38 Best Practices for Bottom of Funnel Content

34:02 Final Thoughts and Recommendations