In this conversation, Jane Anson speaks with Laurent David of Château Edmus about the future of wine communication and winemaking. Laurent shares his unique journey from the technology industry to the world of wine, emphasising the importance of collaboration, innovation, and community engagement in the wine sector. He discusses the challenges faced by Bordeaux and the need for a fresh approach to wine marketing and consumer interaction. The conversation highlights the role of technology, particularly AI, in transforming winemaking processes and enhancing customer experiences. Laurent also reflects on the personal joys of winemaking and the significance of wine in fostering human connections.

Chapters

00:00 Introduction to Wine Communication and Winemaking

02:49 From Technology to Winemaking: A Personal Journey

05:58 Collaborative Approaches in Winemaking

08:53 Innovation and the Role of Startups in Wine

11:36 The Future of Wine: AI and Technology Integration

14:42 Rethinking the En-Primeur System in Bordeaux

17:50 Building Community Through Wine

20:49 Lessons from the Wine Industry: Risks and Innovations

23:43 Looking Ahead: The Future of Fine Wine

26:34 Personal Reflections on Wine and Happiness

Explore Château Edmus wines on WineSearcher https://www.wine-searcher.com/merchant/23453-chateau-edmus

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