In this engaging conversation, Andrea Farinetti, owner of Giacomo Borgogno and part of the Eataly founding family, shares his unusual journey into the world of wine with Jane Anson. He discusses the revival of traditional winemaking practices at Borgogno, the influence of Eataly on the wine and food market, and innovative distribution strategies. Farinetti also delves into the philosophy of aging Barolo, the introduction of white wines, and the importance of food and wine pairing, emphasising the connection between culinary experiences and wine appreciation.

Chapters

00:00 Andrea Farinetti's Journey into Wine

05:21 Reviving Tradition in Barolo Winemaking

10:28 The Impact of Italy on Wine Culture

16:47 Innovative Distribution Strategies for Barolo

26:55 Exploring White Wines: Riesling and Timorasso

36:37 Lessons from Food Producers for the Wine Industry

Explore Borgogno wines on WineSearcher https://www.wine-searcher.com/merchant/66738-giacomo-borgogno-figli

Explore Barolo wines https://www.wine-searcher.com/regions-barolo

More updates on Janeanson.com

Check on Eataly https://www.eataly.com/