Many professionals avoid LinkedIn lead generation for one simple reason:

They're afraid of appearing pushy or salesy 😬

But here's what most people don't realize:

LinkedIn isn't just another social platform.

It's a powerful business tool waiting to be used right 💼

In this podcast episode, Yaacov Steinberg and Esther Adamson discuss effective strategies for generating leads on LinkedIn without feeling uncomfortable.

We will be discussing:

• What are some tips for messaging, so people are receptive?
• Ok, you found people to talk to, now what?
• “I am afraid to post, what do I do? I don't want to miss out!”
• Do you have to post personal info?
• Is there a minimum you need to do?
• And so much more!

Summary

In this podcast episode, Yaacov Steinberg and Esther Adamson discuss effective strategies for generating leads on LinkedIn without feeling uncomfortable. They explore the platform's potential, the importance of outreach, and how to engage with connections. 

The conversation covers effective messaging strategies, the significance of growing your network, and the value of posting content. They also address common fears around posting and provide insights on how to overcome them. 

The episode concludes with a Q&A session, offering practical tips for listeners looking to enhance their LinkedIn presence.

About Esther Adamson:

Esther Adamson is the creator of Summit Social. She teaches business owners how to generate leads using LinkedIn, and offers complete LinkedIn content creation and management services for larger businesses. 

By creating a customized LinkedIn strategy for each person she works with, harnessing the power of relationship building, content creation, and her unique outreach methods, Esther and her team successfully generate millions of dollars of revenue for clients annually.

Takeaways

• LinkedIn is a powerful platform for lead generation.
• Outreach is essential; don't wait for leads to come to you.
• Networking on LinkedIn is like a 24/7 networking event.
• Effective messaging can lead to better engagement.
• Growing your network is crucial for maximizing opportunities.

So tune in, and let's get started!

Chapters

00:00 Introduction to LinkedIn Lead Generation

02:51 Understanding the Power of LinkedIn

05:58 Overcoming the Fear of Outreach

09:04 Effective Messaging Strategies

11:57 The Importance of Customization in Messaging

14:48 Growing Your Network on LinkedIn

17:59 Leveraging Connections for Referrals

20:48 Navigating Conversations with Potential Clients

27:27 Engaging on LinkedIn: Building Relationships Through Comments

35:03 The Power of Posting: Communicating Your Value

39:29 Overcoming Posting Anxiety: Tips for Beginners

45:51 Navigating Sales Conversations: Selling vs. Buying on LinkedIn

Learn More

If you want to hear more about how Esther Adamson can help you, you can message her on LinkedIn.

Or you can check out her website to see about booking a free consultation.  

If you want to hear more about how you can take your sales game to the next level

...Want to talk about what was discussed on this episode (or anything else really )

Book a Free 30-minute strategy session: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are We Meant For Each Other?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yaacov Steinberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠yaacov@yaacovsteinberg.com⁠⁠⁠⁠⁠