Your marketing isn't working for one reason:

You're not speaking directly to your audience's pain points 🎯

Here's what's missing:

1. Compelling message structure 📝

2. Specific audience targeting 🎯

3. Clear value proposition 💫

In this podcast episode, Yaacov Steinberg and Chava Shapiro discuss the critical elements of effective marketing, focusing on the distinction between messaging and copywriting.

We will be discussing:

• Messaging versus copy. Are they the same thing? And why does the difference matter for business owners? 
• Why is weak messaging such an expensive mistake?
• 'My market is so saturated - how do I stand out?' How do you cut through the noise?
• Every business owner wants to avoid sounding 'salesy' - but they still need to sell. • How do you thread that needle?
• How do you build trust through copy?
• And so much more!

Summary

In this podcast episode, Yaacov Steinberg and Chava Shapiro discuss the critical elements of effective marketing, focusing on the distinction between messaging and copywriting. They explore common mistakes businesses make in their messaging, the importance of understanding customer needs, and how to build trust through effective communication. 

The conversation also delves into the role of AI in enhancing copywriting and the principles that should guide marketers in crafting compelling messages. Listeners are encouraged to take actionable steps to improve their marketing strategies and connect authentically with their audience.

About Chava Shapiro:

Chava Shapiro runs Show Me The Copy, a boutique copywriting agency specializing in brand messaging strategy and website copywriting for B2B companies and nonprofits. She is also founder of Creative CEO Academy, a 10-week business accelerator that teaches creative B2B service providers and consultants how to grow their businesses without the burnout, stress, and overwhelm.

Takeaways

• Messaging is the foundation of all business communication.
• Understanding your audience's pain points is crucial.
• Weak messaging can lead to wasted marketing dollars.
• Building trust involves personal connection and competence.
• AI can enhance copywriting but requires skillful prompting.

So tune in, and let's get started!

Chapters

00:00 Introduction to Marketing Challenges

02:12 Understanding Messaging vs. Copywriting

06:29 The Importance of Audience Understanding

12:50 Common Messaging Mistakes

18:06 The Cost of Weak Messaging

21:48 Standing Out in a Saturated Market

27:51 The Art of Selling Without Being Salesy

29:57 Meeting Clients Where They Are

32:22 The Art of Invitation in Sales

35:28 Understanding Customer Challenges

39:25 Key Principles of Copywriting

45:04 The Importance of Psychographics

49:02 Leveraging AI in Messaging

53:32 Building Trust Through Copy

Learn More

If you want to hear more about how Chava Shapiro can help you, you can message her on LinkedIn.

Or you can get her Elevator Pitch Guide here.

If you want to hear more about how you can take your sales game to the next level

...Want to talk about what was discussed on this episode (or anything else really )

Book a Free 30-minute strategy session: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are We Meant For Each Other?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yaacov Steinberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠yaacov@yaacovsteinberg.com⁠⁠⁠⁠⁠