Trade Show Success: Your Path to Revenue 💼

Preparation is everything for trade show success. 🎯

Want to know what successful exhibitors do consistently?

In this podcast episode, Yaacov Steinberg and trade show specialist Malya Fievelson discuss the essential strategies for making money from trade shows.

We will be discussing:

• Why is it important for a company to go to a trade show?
• ⁠What is it about trade shows that help companies grow and expand?
• Is there a specific way to prepare to succeed at trade shows?
• How many trade shows should a company do in a year?
• How do you keep up your energy all day and sometimes 3 days in a row at trade shows?
• And so much more!

Summary

In this podcast episode, Yaacov Steinberg and trade show specialist Malya Fievelson discuss the essential strategies for making money from trade shows. They explore the importance of selecting the right trade shows, preparing effectively, and maximizing team dynamics to ensure success. 

Malya shares insights on lead generation, maintaining energy during long events, and the significance of follow-up strategies. The conversation also touches on the entrepreneurial journey and the mindset needed to thrive in business.

About Malya Feivelson:

Malya Feivelson, owner of TMC which stands for The Malya Cam and Tradeshow Marketing Company. Began her business back in 2021 when she saw the need to help clients really understand the trade show market. 

Malya created an entire trade show guide specifically to help her clients turn their trade show experience into cashflow for their business. She not only designs their booth, promo items and attire, but she also creates a personalized trade show program that her clients can re-use for each trade show.

She has helped her clients secure 5 million dollars worth of sales from trade shows.

Takeaways

• Trade shows can significantly boost cash flow if approached correctly.
• Understanding your niche is crucial for selecting the right trade shows.
• Team cohesion and defined roles enhance trade show success.
• Pre-show preparation includes setting clear goals and strategies.
• Maintaining energy during trade shows is essential for effective engagement.

So tune in, and let's get started!

Chapters

00:00 Introduction to Trade Shows and Their Importance

06:02 Maximizing Trade Show Success

11:57 Preparing for Trade Shows: Strategies and Goals

17:49 The Power of Team Cohesion at Trade Shows

24:00 Determining the Right Number of Trade Shows

29:48 Understanding Your Niche for Success

40:56 Defining and Qualifying Leads

47:15 Advice for Aspiring Entrepreneurs

Learn More

If you want to hear more about how Malya Feivelson can help you, you can message him on LinkedIn.

Or you can email her at malya@themalyacam.com and ask about a 20 minute free consultation.  

If you want to hear more about how you can take your sales game to the next level

...Want to talk about what was discussed on this episode (or anything else really )

Book a Free 30-minute strategy session: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are We Meant For Each Other?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yaacov Steinberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠yaacov@yaacovsteinberg.com⁠⁠⁠⁠⁠