Want to scale fast in competitive industries? Bennett Maxwell, franchisor of @dirtydough , shares his expert insights on how to achieve rapid growth and success in even the most crowded markets. In this interview, Maxwell talks about how he scaled a single cookie shop into a 100+ unit franchise in under 2 years even while battling lawsuits, market saturation, and fierce competition.
After buying a struggling cookie business in Tempe, AZ during the pandemic, Bennett had no franchise experience... but leaned on grit, sales experience, and the right mindset to build systems that scaled fast.
🧠 Key Takeaways:- Why fast franchise growth can work if you're in a hot market- How Bennett used his sales background to close deals and scale- The importance of mindset and mental resilience- How to survive public litigation and brand attacks- What emerging franchisors can learn from Dirty Dough’s journey
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