“Find a brand where you love the reality, not just the idea.” That’s one of the biggest lessons for emerging franchisors and it’s exactly what Marina Mentzel, founder of urSwim, is doing.In this episode, Charles N. Internicola speaks with Marina about the real journey of building a franchise system, not just launching one. From her shift from attorney to entrepreneur, to navigating the ups and downs of franchise growth, Marina shares what it really takes to build a franchise brand you believe in.Whether you’re just starting out or in the early stages of scaling, this conversation is packed with honest insights about developing your systems, learning through the sales process, and becoming the leader your franchisees need.What You’ll Learn:✅ Why building your franchise system is just the beginning✅ The mindset shift needed to be a great franchisor✅ Lessons Marina learned while growing urSwim✅ The importance of falling in love with the reality of franchising, not just the idea✅ How to keep evolving your support and systems to meet franchisee needsLearn more about  @urswimfranchise  : https://swimmingschoolfranchise.com/#FranchiseDevelopment #EmergingFranchisors #FranchiseJourney #urSwim #WomenInFranchising #EntrepreneurLife #InternicolaLawFirm #FranchiseGrowth #ClientSuccess SUBSCRIBE to our Channel: https://www.youtube.com/channel/UC4MLk_xJi-uAfT2cqrtklxw?sub_confirmation=1CONTACT US:https://www.franchiselawsolutions.com/JOIN Franchise Growth Mastermind Community: https://www.facebook.com/groups/1464519290241259LIKE us on Facebook: https://www.facebook.com/entrepreneurskickassFOLLOW us on Instagram: https://www.instagram.com/entrepreneurskickass/GO TO FRANCAMP: https://1851francamp.com/