Whether you work in sales or not, everyone is in sales. Yes, even you! We are all promoting something to get support or buy in from someone. Business leaders and managers are selling a vision to get commitment and performance from their teams. Sales people sell products and services. Sports captains sell victory. Educators sell how to think and learn. Parents sell values and how to be in relationships. What are you selling? Embrace the salesperson in you. Listen to my podcast interview with the tenacious and dynamic guru of sales, Shelley Walters. She is passionate about sales and shares her four Cs for sales success that you can apply to all areas of your life to build in more success and more margin: clarity, conviction, competence and confidence. I have added a fifth C - contribution. If you can go to bed at night knowing that what you are selling is making a contribution to the world; making people’s lives better in some way, then you can rest well at night. Shelley Walters, is a speaker and the Founder of The Sales Counsel;  creator of Africa’s first Remote Selling School (accredited by the IISA); a sop Sales Keynote Speaker and winner of the PWC Gender Mainstreaming Award in the category ”Inclusive Leader - Entrepreneur”  In this conversation we cover: Why everyone is in sales Why a stint in sales is a good foundation for anyone wanting to start their own business Why sales is an essential economic service – the success of job creation and the economy hinges on the success of sales people Why sales people will survive the fourth industrial revolution The four Cs of sales: Clarity Conviction Competency Confidence Assertiveness and negotiation skills The link between sales and personal growth and development The difference between manipulation and motivation How to be a contributor through sales www.thesalescounsel.co.za or www.shelleywalters.com