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The principles were extracted from Augustus: From Revolutionary to Emperor by Adrian Goldsworthy.
The Principles:
1. Never underplay the fortune of a famous name or financial inheritance. Leverage your prominent ancestry and family pedigree, use your inheritance, do everything you can to gain an advantage. (01:16)
2. The leader that recruits more followers is a better leader. (11:08)
3. No argument is more persuasive than the threat of violent force. (18:46)
4. If you are not a genius in a necessary field of action: find someone who is and employ them. The only field of action you must possess genius in is the art of ruling. (29:25)
5. The victor of the propaganda war is the one that wins the support of the most powerful third party. (33:05)
6. Avoiding defeat is more important than achieving victory. Do not go to war when the cost of defeat exceeds the gain of victory. (43:30)
7. Victory presents an opportunity to demonstrate modesty and multiply the goodwill you have earned. (47:18)
8. Portray yourself as a reluctant servant of the state. People prefer to support those who appear selfless rather than ambitious. (50:30)