
00:00 the origins of IBM0
7:00 the first “Celebrity CEO”
12:00 betting the farm
16:18 Watson’s cruelty and generosity
20:34 the birth of corporate culture in the US
33:45 solving the succession problem
48:38 navigating technical revolutions
52:11 the world’s best corporate archive
58:10 the Hundred Percent Club
1:04:50 what Watson would have done in 2020
What can we learn from the greatest CEO of the 20th Century? IBM is no longer cool, but Thomas J. Watson built a company that was more dominant than any around today.
Kevin Maney wrote the book on Watson and shares his lessons learned.
See The Maverick and His Machine on Amazon: amazon.com/Maverick-His-Machine-Thomas-Watson/dp/0471414638
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