Will Mosley, father of six and creative director for million-dollar brands, gets real about building a business that *doesn’t*cost you your marriage, your kids, or your sanity. As the founder of Start Right, Will helps overworked founders and parentpreneurs build brands, systems, and teams that give them their time back — not take it away. In this opening conversation, he explains: ◼️ The mindset shifts that stop guilt-driven burnout ◼️ Why doing it all yourself caps growth (and energy) ◼️ How to delegate early (without blowing the budget) ◼️ Upwork vs. Fiverr: when to use each for leverage ◼️ Building 80–90% margins with A-list talent and simple systems ◼️ Staying present at home while still hitting the work requirements ◼️ A practical path: past → present → future to buy back your time --- 🕒 Chapters 00:00 Intro — Start Right & who this is for 00:00:42 Today’s Topic — Build a business *without* burning out your family 00:02:04 Chapter 1: The Past — Workaholic guilt, no playbook for parenting 00:04:01 Burnout Roots — Guilt, overcommitment, and not caring for yourself 00:07:12 Roles, Trade-offs & Ownership at Home 00:10:00 The DIY Trap — “I’ll do it myself” caps growth 00:11:24 (Quick Intermission) Coffee run ☕️ 00:13:14 Chapter 2: The Present — Aligning the household on a shared mission 00:17:04 Staying Present — FaceTime rhythms & being available when home 00:20:06 Delegate or Burn Out — The case for leverage 00:20:23 Fiverr vs. Upwork — One-off deliverables vs. ongoing roles 00:22:25 Engineer 80–90% Profit — Find A-list talent, test small, scale hours 00:24:20 Hiring Playbook — Paid test projects to identify A-players 00:26:59 The Future — More content, scaling team hours, more family time 00:27:45 Closing — Security for the family, next episode tease --- 🧠 Follow Will 📸 Instagram – @williamcmosley 💼 LinkedIn – https://www.linkedin.com/in/williamcmosley/ 🎥 YouTube – https://www.youtube.com/@williamcmosley 🌐 Website – [https://startrightllc.com](https://startrightllc.com/) --- 💡 Start Right For overworked founders and parentpreneurs who want clarity, systems, and freedom. Build your brand. Clear your backlog. Buy back your time. → [https://startrightllc.com](https://startrightllc.com/)