In this episode, Alex reveals his personal journey from touring both Iraq and Bosnia on operational duty to starting his first business, declaring bankruptcy, and ultimately selling the  first daily deal business to moneysupermarket.com in a deal worth £11m.

“I sometimes think how the hell did I get from one place over here to this place over here…”

Sam gets Alex to look deep into his childhood, what it was like for him growing up, how he got on at school, and how a tragic death in the family affected him and his family.

“We didn’t have a lot, and curveballs come in here and there in terms of journeys I had to take…”

Alex also explores his time in the army, where he spent seven years serving his country and jumping out of military planes, an experience that would change the way he approaches life forever.