Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
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Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
S2 Ep 47: AI Voices Say Your Content Is Outdated—Now What?
Why Your Business Is Invisible Online
16 minutes 28 seconds
3 months ago
S2 Ep 47: AI Voices Say Your Content Is Outdated—Now What?
Show Notes – AI Voices Say Your Content Is Outdated—Now What?
You may think your content is fine, but Maya and Miles know better. In this episode of Why Your Business Is Invisible Online, we dive into how artificial intelligence—especially AI voice assistants—is quietly judging your content. And outdated, irrelevant, or context-free content? It’s not just being ignored—it’s actively hurting your visibility.
🔍 Key Themes & Insights:
AI doesn’t click, it curates: Platforms like ChatGPT, Claude, and voice tools like Maya and Miles are filtering out content that lacks freshness, clarity, and context.
Outdated content signals more than old info: It tells AI—and your audience—that you're not paying attention.
Generic is invisible: Blogs written to “everyone” are resonating with no one. Context and specificity are now essential.
Your best content might already exist: But without a refresh, even your top performers fade fast.
💬 Memorable Quotes:
“You may still be online—but your content is contextually obsolete.”
“AI’s not just skimming your site. It’s screening it.”
“You wouldn’t drink expired milk. So why keep expired advice on your site?”
🧠 Strategy Breakdowns:
Content audits as a visibility tool: How to flag and fix outdated pages, broken links, and dead-end advice.
Using FAQs and subheadings to boost AI discoverability
Turning lived experience into uncopyable context—your competitive edge in a sea of sameness
👥 Guest Highlights:
Jim Falotico explains how content signals authority—or a lack of it—and what that means for B2B brands.
Kelly Bigs shares a real-world example of turning a stale IT services page into a lead magnet with simple context shifts.
John Maniatis connects the dots between brand credibility, AI behavior, and content strategy in today’s attention economy.
Why Your Business Is Invisible Online
Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
