Reimagining how commercial vehicles are sold is no small feat.

In this episode, John and Kyler sit down with Kathryn Schifferle, CVO and Founder of Work Truck Solutions, to discuss her mission to bring clarity and efficiency to a traditionally fragmented industry. Kathryn shares her journey as a serial entrepreneur, her passion for solving complex problems, and how her company connects dealers, OEMs, and upfitters to transform the B2B2X landscape.

You’ll also hear her top lessons on building a company where smart people thrive and why she believes passion is the ultimate fuel for success.

Key Takeaways:

• Transform Industry Challenges into Opportunities: Identifying and addressing gaps in the market, like tracking upfitted commercial vehicles, can open doors to creating industry-changing solutions.
• Build a Culture That Thrives: Foster an environment where smart people feel empowered to innovate, collaborate, and iterate. 
• Know Your Market: Understand the unique needs of your audience, whether it’s small fleets or large enterprises, and tailor your solutions to deliver the most impact.

Timestamps:
(00:00) Meet Kathryn Schifferle
(01:41) Kathryn’s journey as a serial entrepreneur
(03:07) Falling in love with the commercial vehicle industry 
(04:21) Identifying the problem with tracking upfitted vehicles
(13:01) Launching EV Hub and partnerships with J.D. Power
(15:47) Developing tools and resources for small and large fleets
(20:30) Passion and persistence as drivers of entrepreneurial success
(25:17) Building a culture on transparency and collaboration
(27:43) Continuous improvement and embracing iteration 
(32:00) The decision to transition leadership and focus on growth
(41:00) Kathryn’s advice to future entrepreneurs on finding the right culture and people