You're listening to the official audiobook of Why Workers Quit: And Other Powerful Insights from the Largest Workforce Survey Ever Conducted on the Restoration Industry. This is Chapter 4. The Great Resignation has proven that today’s worker be- lieves they hold the cards for the type of work they do, and what type of work is, frankly, beneath them. If that’s the case, many restoration owners may look down at the Category 3 water loss surrounding their work boots and say “Well then, who on earth would want to do this for a living?” Is the restoration industry doomed by a generation afraid to get its hands dirty? Are there any redeemable qualities to an indus- try built on cleaning up other people’s messes? The implications of these questions go far beyond selling the restoration industry to young workers. Leaders and owners that fundamentally don’t understand why their workers have chosen to work in restoration, what they truly enjoy about their day-to- day jobs, and why they wake up in the morning have no chance at creating a work environment that gives these employees the fulfillment they’re looking for. To retain talented staff over the long haul, you must understand what are the characteristics of the job that matters most to them, that contributes to them lov- ing what they do. In this chapter, we outline everything we've learned from restorers about what they enjoy most about their job, and the most fulfilling parts of their day. Want to download the written copy filled with never-before-seen graphs and data? Go to whyworkersquit.com