An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Ripple of Reciprocity: How Giving Influences Our Buying Decisions
Why We Buy: The Science of Shopping Psychology
13 minutes 6 seconds
2 months ago
The Ripple of Reciprocity: How Giving Influences Our Buying Decisions
In this episode, we delve into the principle of reciprocity - the social norm of responding to a positive action with another positive action. We explore how this principle is used in marketing strategies to influence our buying decisions. From free samples to loyalty programs, we'll uncover how the act of giving can trigger a powerful psychological response, leading us to reciprocate through purchases.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
