An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Psychology of Returns: How Regret Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
9 minutes 21 seconds
1 month ago
The Psychology of Returns: How Regret Influences Our Purchasing Decisions
In this episode, we delve into the psychology of regret and returns, exploring how the possibility of returning a product influences our buying decisions. We'll discuss the role of buyer's remorse, the 'try before you buy' phenomenon, and how retailers use return policies as a strategic tool to boost sales. Join us as we unravel the complex relationship between regret, returns, and our purchasing behavior.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
