An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Gravity of Guilt: How Guilt Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
10 minutes 54 seconds
3 weeks ago
The Gravity of Guilt: How Guilt Influences Our Purchasing Decisions
In this episode, we delve into the often overlooked emotion of guilt and its profound impact on our buying behavior. From charity donations to eco-friendly products, we explore how marketers leverage guilt to sway our purchasing decisions and how we can better understand this complex emotion to make more informed financial choices.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
