An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Gamification Effect: How Game Elements Influence Our Purchases
Why We Buy: The Science of Shopping Psychology
9 minutes 20 seconds
6 months ago
The Gamification Effect: How Game Elements Influence Our Purchases
In this episode, we delve into the world of gamification and its impact on consumer behavior. We explore how elements of games - points, badges, leaderboards, and challenges - are used in marketing to drive engagement and influence purchasing decisions. We'll also examine the psychological mechanisms behind this strategy and discuss its ethical implications.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
