An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
All content for Why We Buy: The Science of Shopping Psychology is the property of RhythmStudio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Fear Factor: How Fear Marketing Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
10 minutes 16 seconds
1 week ago
The Fear Factor: How Fear Marketing Influences Our Purchasing Decisions
In this episode, we delve into the intriguing world of fear marketing. We explore how brands leverage fear, uncertainty, and doubt to influence consumer behavior and drive sales. From insurance companies to tech firms, discover how fear is used as a powerful motivator in purchasing decisions, and how it shapes our financial choices.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
