An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Enigma of Ethics: How Morality Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
10 minutes 6 seconds
1 month ago
The Enigma of Ethics: How Morality Influences Our Purchasing Decisions
In this episode, we delve into the ethical aspects of consumer behavior. We explore how moral values, corporate social responsibility, and ethical branding influence our buying decisions. We'll discuss how consumers are increasingly prioritizing ethical considerations and how this shift is reshaping the marketplace.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
