Renowned beef consultant, Dick Whale, has run his business, Independent Breeding & Marketing Services (IBMS), for more than 20 years, and prior to that managed Trangie Research Station, a feedlot, worked at Elders in marketing, and spent time studying meat science in the United States. Dick shares his wealth of experience in this episode. He sheds light on his concerns about the current state of the Australian beef industry, and where he sees it a decade from now.  If you enjoy this episode, please share it among your network, and leave a review. Thanks for listening!