Why Service Design Thinking is podcast that helps business to do things better and do better things. Service design is one of the next big competitive advantages in business and it is being used with great success by corporations and other large organizations around the world. But how can a smaller business, a startup, or a nonprofit adopt these innovative techniques? We talk with experts in the field and share lots of case studies on how you can engage your customers, create delightful experiences, and build a lasting legacy. Don't forget to listen until the very end, for this week's design challenge. Hosted by: Marina Terteryan Want to keep in touch? Sign up for the mailing list at www.whyservicedesignthinking.com for access to useful freebies and bonus resources that won't be available anywhere else. Like what you hear? Please subscribe, rate, and review us!