What if knowing less could actually make you more? In this riveting conversation, Ben Owden sits down with Dr. Stuart Firestein, former Chair of Columbia University’s Biological Sciences, neuroscientist extraordinaire, and author of Ignorance: How It Drives Science and Failure: Why Science Is Successful. Far from being gloomy topics, Stuart shows us how ignorance and failure are the secret engines of creativity and innovation, both in the lab and in life. In This Episode, We Explore: Why “Not...
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What if knowing less could actually make you more? In this riveting conversation, Ben Owden sits down with Dr. Stuart Firestein, former Chair of Columbia University’s Biological Sciences, neuroscientist extraordinaire, and author of Ignorance: How It Drives Science and Failure: Why Science Is Successful. Far from being gloomy topics, Stuart shows us how ignorance and failure are the secret engines of creativity and innovation, both in the lab and in life. In This Episode, We Explore: Why “Not...
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Why Lead?
1 hour
10 months ago
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquired by Nike. Peter is also the author of Customer Centricity and The Customer Centricity Playbook, and he’s on a mission to debunk the myth that “all customers are created equal.” Discover why focusing on your best customers—and even paying more to acquire them—can drive sustainable growth, while...
Why Lead?
What if knowing less could actually make you more? In this riveting conversation, Ben Owden sits down with Dr. Stuart Firestein, former Chair of Columbia University’s Biological Sciences, neuroscientist extraordinaire, and author of Ignorance: How It Drives Science and Failure: Why Science Is Successful. Far from being gloomy topics, Stuart shows us how ignorance and failure are the secret engines of creativity and innovation, both in the lab and in life. In This Episode, We Explore: Why “Not...
