Why does anything we do matter? What can we do to increase our impact, change our perspective, and make a difference in our worlds? Why IT Matters is a series of conversations hosted by Tracy Kronzak and Tim Lockie of Now IT Matters, about change, especially as experienced by nonprofits, technology experts, and the worlds that are served by the impact economy. What are we willing to do to change the course of our work, and who are the leaders, executives, and everyday heroes offering ideas and actions? We invite you to listen to conversations that begin with nonprofit technologists and continue to encompass philanthropy, faith, business leadership, and systemic racism. This podcast is about not being defined, and our conversations evolve and grow, accordingly.
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Why does anything we do matter? What can we do to increase our impact, change our perspective, and make a difference in our worlds? Why IT Matters is a series of conversations hosted by Tracy Kronzak and Tim Lockie of Now IT Matters, about change, especially as experienced by nonprofits, technology experts, and the worlds that are served by the impact economy. What are we willing to do to change the course of our work, and who are the leaders, executives, and everyday heroes offering ideas and actions? We invite you to listen to conversations that begin with nonprofit technologists and continue to encompass philanthropy, faith, business leadership, and systemic racism. This podcast is about not being defined, and our conversations evolve and grow, accordingly.
Only Bad Marketing is Overhead with Lindsay Lashell
Why IT Matters
47 minutes 51 seconds
2 years ago
Only Bad Marketing is Overhead with Lindsay Lashell
This conversation digs into some of the fundamentals regarding our own assumptions about what things should look like for marketing and business, how those tropes got created, and offer a vision for what can be when we reassess what’s important. There’s a lot of hype around bringing marketing to the masses, and our guest Lindsay unpicks the inefficiencies and false narratives that make common approaches counterproductive and costly. This is a conversation about humans and how meeting human needs where they’re at is a scalable approach to bringing more successful outcomes and mitigating externalities that get in the way of genuine connection.
Episode Show Notes
Why IT Matters
Why does anything we do matter? What can we do to increase our impact, change our perspective, and make a difference in our worlds? Why IT Matters is a series of conversations hosted by Tracy Kronzak and Tim Lockie of Now IT Matters, about change, especially as experienced by nonprofits, technology experts, and the worlds that are served by the impact economy. What are we willing to do to change the course of our work, and who are the leaders, executives, and everyday heroes offering ideas and actions? We invite you to listen to conversations that begin with nonprofit technologists and continue to encompass philanthropy, faith, business leadership, and systemic racism. This podcast is about not being defined, and our conversations evolve and grow, accordingly.
