When we're in the depths of a career pivot, reinvention, or shift, it's easy to feel stuck waiting for the new version of ourselves to arrive. The old bio doesn't fit, but when we haven't yet done the thing we want to be known for, how do we embody it? Rather than waiting for a client to find us and become our magical test case, on this episode Kim is asking you to consider what it could look like to greenlight your own ideas.   HIGHLIGHTS Why the term "passion project" devalues the important role of self-directed work What it looks like to invest in something before the ROI is clear How we've all been fooled into thinking something needs to be profitable from the get-go The quickest way to get from where you are to the work you want to be known for What the most successful creatives are doing that most others aren't willing to A walkthrough of the most recent project that ignited Kim's professional direction: The Bench Magazine FOLLOW Kim's website Kim on Instagram Kim on LinkedIn