Everyone fails. Yet few people are willing to admit it. Instead, we're inundated with the clean before/after stories told from the rearview, glossing over the messy middle. So when it's not easy to bounce back, we harbor shame and hold back from trying again.   What if we could talk about failure just like we talk about success—normalize things working out like we didn't imagine they would and realizing that's not always a bad thing? If we want to evolve, we have to accept failure as part of that journey.    Today I'm sharing my own, very personal story of failure. One that started with the simple thought, "I could do that better than them" and ended with an existential crisis coated in the question of, "What now?"    If every no gets us closer to a yes, how do we become better at failing?   HIGHLIGHTS The important distinction between failing and feeling like a failure How to build self trust after things turned out differently than you imagined Why admitting failure builds trust and connection Three important steps you should take after failing   FOLLOW Get on The Bench waitlist Follow Kim on Instagram   MENTIONS Article: Why I Am Closing Ami Colé Range Global Goods