Cannes Innovation Recap

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Why Didn't I Think of That?

VML Canada

2 episodes

5 days ago

Curiosity piqued? "Why didn't I think of That?" is your weekly dose of Canadian ingenuity, brought to you by the Canadian Innovation Team. Join our team for a relaxed, round-table chat where we break down the latest in innovation – from the complex world of tech to surprisingly simple, yet brilliant, creative initiatives. We'll cover news, offer deep dives, and share fascinating interviews, all through a distinctly Canadian lens. Whether you're a fellow innovator or just keen to learn about the exciting developments shaping our nation, this podcast is your go-to source for understanding what's new and next in Canada.

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Cannes Innovation Recap

Why Didn't I Think of That?

19 minutes

1 month ago

Cannes Innovation Recap

2025 Cannes Innovation Recap:

The Fourth Judge (00:03:00): Jeremy shares a mind-blowing AI-powered judge for boxing from Big Time Creative Shop in Riyadh. Discover how AI is tackling subjectivity and bias in sports, trained on a century of boxing history to provide unbiased real-time analysis. Is this the future of fair play?
https://www.youtube.com/watch?v=BcLlNta1deE
Daisy vs. Scammer (00:06:00): Tim introduces us to O2's ingenious AI "granny" from VCCP London, designed to waste scammers' time. Laugh along as Daisy hilariously stalls fraudsters and ponder the potential for this tech to be integrated directly into our phones. Could this be the end of spam calls?
https://www.youtube.com/watch?v=RV_SdCfZ-0s
Shakespeare Bic (00:09:00): Rick reveals VML Sao Paulo's incredible campaign for Bic's 75th anniversary. Learn how AI recreated Shakespeare's lost handwriting, complete with authentic variations, and a robot penned an entire Romeo and Juliet manuscript with a single Bic pen. A beautiful blend of history, tech, and product demonstration!
https://www.vml.com/work/one-bic-one-book-two-classics
Grand Prix Innovation Winner: Sounds Right Campaign (00:12:00): We dissect AKQA's groundbreaking "Sounds Right" campaign, which monetizes nature sounds for environmental conservation. Explore the concept of "Nature" being credited as an artist and debate the true definition of "innovation" in today's tech-saturated world. Is it truly innovative, or just a new application?
https://www.akqa.com/news/sounds-right-wins-the-cannes-lions-innovation-grand-prix/
News Story of the Week: The Velvet Sundown Hoax (00:16:00): Jeremy breaks down the viral sensation of "Velvet Sundown," an AI-generated 70s-style band that amassed 50,000 fans overnight on Spotify before being outed as an art hoax. We discuss the implications of AI music creation (like Suno, which created our intro music!) and the ongoing conversation about AI's role in the art world. How did they get so big, so fast?
https://www.cbc.ca/news/entertainment/ai-band-hoax-velvet-sundown-1.7575874

Have thoughts on these innovations or want to chat with our hosts? Email us at Innovationcanada@vml.com