In this episode of Why Care?, host Nadia Nagamootoo speaks with Geeta Sidhu-Robb, award-winning entrepreneur, political candidate, and the visionary founder of W Corp. Geeta shares her extraordinary journey from law and politics to building safer, more inclusive workplaces for women across the globe. She discusses launching W Corp at the United Nations, challenging CEOs with the Return on Investment of diversity, and her mission to reshape power structures for women leaders. Geeta also reflects on her Sikh upbringing, early experiences with racism, her resilience through having no money, and how she redefined her identity and leadership. A bold, honest, and empowering conversation on power, purpose, and creating change.
Key Takeaways:
Women’s safety and inclusion in workplaces must be measurable and actionable, not tokenistic.
Framing diversity through Return on Investment makes it harder for organizations to ignore.
Resilience and self-reinvention are vital when navigating personal and professional adversity.
Women must reject the pressure of likeability and embrace unapologetic leadership.
Building ecosystems - from politics to entrepreneurship - is essential to lasting systemic change.
Highlights:
Geeta’s journey from law and politics to entrepreneurship and activism.
Founding W Corp to certify and improve workplace safety and inclusion for women.
Launching at the UN and challenging global leaders on accountability.
Redefining power and leadership as unapologetically feminine and strong.
Creating ecosystems like the Green Flag movement to fund women entrepreneurs.
The personal resilience story behind her public voice and mission.
Guest Bio
Geeta Sidhu-Robb is an award-winning entrepreneur, health coach, and activist, recognized with multiple "Entrepreneur and Businesswoman of the Year" awards, and recent accolades like "Disruptor of the Year" and "Most Inspiring Women's Workplace Equity Advocate 2025." She founded Nosh Detox in 2008 due to her son's severe food allergies and has since built a strong reputation in the health and nutrition industry, with clients including Gwyneth Paltrow and Sarah Ferguson.Originally a lawyer, she retrained as a health and wellness coach in 2014, working with high-profile women to achieve career and personal success. She recently launched The Womanist Movement, which includes WCorp, a B2B initiative to certify women-supportive workplaces, and WComm, a global B2C online community for women.Geeta is also an activist, having been involved with Open Britain against Brexit, and serves on the boards of the Microloan Foundation and Sarah's Trust. She previously chaired Montessori Global, focusing on education for refugee children. A sought-after media expert, her motto is, "Anything is possible. If you can see it, you can do it; if you can dream it, you can make it happen."
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