What feelings do your customers have when they do business with you? Far too many leaders focus on data, facts, and price—yet 85% of buying decisions are driven by emotions. If you want true business success, it’s not just about strategy, hiring great employees, or building a successful business—it’s about creating the right emotional connection with your customers. In this episode, you’ll discover how enhancing leadership skills in your organization means paying attention to the feelings your brand delivers, why ignoring this can derail business growth, and how strong leadership transforms teams into high-performance teams that consistently deliver value. You’ll walk away knowing how to: - Align your organization with the emotional needs of your customers. - Develop strategies that go beyond price and build lifetime loyalty. - Use leadership to shape feelings that fuel business growth. Press play now and enjoy this episode packed with practical strategies for building a successful business. This podcast aims to help business owners master business management, hiring employees, and employee management by refining their hiring process, enhancing leadership skills, and developing high-performance teams, all while addressing employee needs, business growth, organization, strategy, and the stress that comes with building a successful business.