Episode 11: e.l.f. Cosmetics

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Why Brands Work

Brian Becker

11 episodes

8 months ago

Brian and Will, marketers and owners of FlowCandy take a deep look at the most popular and successful current brands selling online. They dive into the products, teams, tactics, and strategies that fuel why these brands work.

All content for Why Brands Work is the property of Brian Becker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Education,

Business

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Episode 11: e.l.f. Cosmetics

Why Brands Work

2 hours 29 minutes 41 seconds

8 months ago

Episode 11: e.l.f. Cosmetics

Video Chapters:

00:00 - Intro
01:20 - FlowCandy
01:50 - Key Stats
07:46 - Positioning
21:15 - Product Line
25:30 - Brand Portfolio
30:20 - Team
47:45 - Branding
59:15 - Tech Stack
01:11:50 - Traffic
01:16:30 - Traffic Paid
01:19:40 - Traffic Organic
01:23:55 - Social
01:31:40 - On Site
01:47:25 - Email Campaigns
02:03:00 - Email Flows
02:17:43 - Amazon
02:25:01 - Retail