Peter Rose is Founder & CEO of Mapular, a location intelligence SaaS startup focused on consumer analytics based in Berlin, Germany.

Mapular helps modern consumer brands make smarter, data-driven decisions about marketing, growth, and expansion. Through its SaaS platform, Mapular provides location-based insights to D2C and retail brands, enabling them to optimize their marketing spend, track omnichannel customer journeys, and identify high-potential growth areas. By aggregating and analyzing online and offline data through a proprietary “digital twin” of the brand, Mapular empowers businesses to double their return on ad spend and better understand customer behavior across geographies.

Peter is an alumnus of the WHU Full-Time MBA 2017 batch and also holds a Bachelor’s in Civil Engineering from the University of Canterbury in New Zealand.

During his studies at WHU, he also served as Board Member of the WHU Entrepreneurship Roundtable.

He is originally from Christchurch, New Zealand, moved to Germany permanently in 2012 after several trips and projects across Europe, and is currently based in Berlin.

Learn more:

Peter on LinkedIn: https://www.linkedin.com/in/peter-e-rose/ 

Mapular on LinkedIn: https://www.linkedin.com/company/mapular/ 

Mapular website: https://www.mapular.com/