Let’s say you’re a big company. You’ve been making all these commitments recently at press conferences to get “carbon neutral”.” it’s been great for publicity, but now you’re worried because you have to actually follow through on them. You look through your contacts and you’re coming up short. Who do you call? Who can help your company actually go carbon-neutral?

Julia Collins. That's who. Julia is the CEO of PlanetFWD, a company that bills itself as a brand’s “ultimate climate ally.” PlanetFWD specializes in reducing emissions for companies that have made these promises and works with them to become carbon-neutral and (with a little magic) get brands on the path to becoming net zero. Not bad for someone in an industry expected to be worth $30-40 billion in 2030.

Julia is also the founder of Moonshot Snacks, the world’s first climate-friendly, truly carbon neutral snack brand. She’s a start-up entrepreneur, mother and a fantastic optimist who believes that everyone can do something today to fight climate change.

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SHOW HIGHLIGHTS

[00:03:33] - How do you raise children when you own a company?

[00:08:47] - What is PlanetFWD?

[00:09:58] - How did PlanetFWD start?

[00:11:14] - Creating Moonshot: the world’s first climate-friendly snack brand

[00:17:12] - How do you get big companies to change?

[00:24:21] - The Cartographer’s Paradox

[00:28:21] - What can we do to save the planet?

[00:33:24] - If you could go back to the beginning, what would you change?

[00:37:16] - Credits

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Our host, Lex, also runs an eco-friendly fashion company called United By Zero. You can find out more about it at www.unitedbyzero.com.