With the UK’s disposable vape ban coming into effect on 1 June, we’re joined by Steve McGeough, Managing Director of übbs Pouches, and Benedict Jones, Marketing Manager, to dive into what this major shift means for wholesalers, retailers, and adult consumers. Steve and Benedict share their personal journeys of quitting, and how the upcoming ban represents both a challenge and an opportunity for the industry. They stress that at the heart of it all is supporting adult smokers and vapers to quit the habit - and doing so with products made to the highest pharmaceutical standards. But what will happen post-ban? übbs’ reveals some startling research from consumers.   Steve and Benedict make the case for why pouches - done right - are the future. They discuss consumer education, building trust with wholesalers, and working on cost-effective solutions and high-margin partnerships.  Don’t miss this WholeStory episode about the changing landscape of nicotine consumption, and what’s next for übbs. 🎧 Listen now on WholeStory, the official podcast of FWD!