Who Said What?! With Heba & Nira is your go-to podcast that dives into the hilarious, raw, and honest world of two sisters in their 40's navigating life, love, and family, with the values of community and empowerment. With a global perspective shaped by their experiences living across Egypt, the U.S., Saudi Arabia, Dubai, and Europe, Heba and Nira bring a unique mix of cultural insights and perspectives, and deeply relatable personal stories to every episode. They also feature inspiring and influential guests; breaking barriers in regional media with a unique and unfiltered approach to tackling the topics that matter most.
Heba and Nira are the founders of the successful bakery The Four Fat Ladies, based in Egypt. Heba is an interior designer, and the author of Mommy's Happy Hour; Nira is the founder of her new dessert brand Nira's Wicked Whisk. From the dynamics of family life to sharing insights on entrepreneurship, motherhood, relationships, marriages, friendships, and even those topics most people shy away from—this podcast is as real as it gets. Whether we're debating life’s big questions, or unpacking cultural taboos, join Heba and Nira in empowering women in the Arab world and beyond. This podcast is your go-to for authenticity, relatability, and plenty of laughs.
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Who Said What?! With Heba & Nira is your go-to podcast that dives into the hilarious, raw, and honest world of two sisters in their 40's navigating life, love, and family, with the values of community and empowerment. With a global perspective shaped by their experiences living across Egypt, the U.S., Saudi Arabia, Dubai, and Europe, Heba and Nira bring a unique mix of cultural insights and perspectives, and deeply relatable personal stories to every episode. They also feature inspiring and influential guests; breaking barriers in regional media with a unique and unfiltered approach to tackling the topics that matter most.
Heba and Nira are the founders of the successful bakery The Four Fat Ladies, based in Egypt. Heba is an interior designer, and the author of Mommy's Happy Hour; Nira is the founder of her new dessert brand Nira's Wicked Whisk. From the dynamics of family life to sharing insights on entrepreneurship, motherhood, relationships, marriages, friendships, and even those topics most people shy away from—this podcast is as real as it gets. Whether we're debating life’s big questions, or unpacking cultural taboos, join Heba and Nira in empowering women in the Arab world and beyond. This podcast is your go-to for authenticity, relatability, and plenty of laughs.
Ingy Ismail on Fashion, PR Burnout & Starting Over in Egypt
Who said what? With Heba and Nira
1 hour 16 minutes
5 months ago
Ingy Ismail on Fashion, PR Burnout & Starting Over in Egypt
In this episode of Who Said What?!, we sit down with Ingy
Ismail, PR consultant and founder of Flare PR, to talk about what it really
takes to carve out your place in a chaotic industry—and an even more chaotic world.
From leaving Egypt at 17 to live solo in Tuscany and chase a dream in
fashion, to interning at Diesel and later landing a coveted role at Salvatore
Ferragamo, Ingy shares how she pushed her way into Italy’s luxury fashion
scene—with no connections, just grit.
We dive into:
Why she never felt like she belonged in Egypt growing up
The burnout that made her walk away from Ferragamo
Hitting rock bottom—and how it led her to start Flare PR from scratch
Working with Egyptian icons like Azza Fahmy and Okhtein
Her unfiltered take on the PR industry today, from Instagrammable
events to the battle over creative value
She also opens up about relationships, living with regret, and why
comfort zones are creativity killers.
If you’re in your reinvention era, or just need a reminder that
great things come from hitting reset, this one’s for you.
For more info:
https://www.instagram.com/ingyism/?hl=en
https://ingyismail.com/
https://www.instagram.com/flarepr/?hl=en
Who said what? With Heba and Nira
Who Said What?! With Heba & Nira is your go-to podcast that dives into the hilarious, raw, and honest world of two sisters in their 40's navigating life, love, and family, with the values of community and empowerment. With a global perspective shaped by their experiences living across Egypt, the U.S., Saudi Arabia, Dubai, and Europe, Heba and Nira bring a unique mix of cultural insights and perspectives, and deeply relatable personal stories to every episode. They also feature inspiring and influential guests; breaking barriers in regional media with a unique and unfiltered approach to tackling the topics that matter most.
Heba and Nira are the founders of the successful bakery The Four Fat Ladies, based in Egypt. Heba is an interior designer, and the author of Mommy's Happy Hour; Nira is the founder of her new dessert brand Nira's Wicked Whisk. From the dynamics of family life to sharing insights on entrepreneurship, motherhood, relationships, marriages, friendships, and even those topics most people shy away from—this podcast is as real as it gets. Whether we're debating life’s big questions, or unpacking cultural taboos, join Heba and Nira in empowering women in the Arab world and beyond. This podcast is your go-to for authenticity, relatability, and plenty of laughs.
