Madeline Fetterly has been helping executives own their power and tell their stories long before LinkedIn became the noisy place it is today. As founder of Be The Brand Collective, she’s guided countless leaders to step into their narrative with confidence and clarity.

In this episode, Madeline shares why personal branding isn’t about self-promotion – it’s about owning your story, your voice, and your professional power, especially in times of change. We talk doom-scrolling, imposter syndrome, and the simple mindset shift that makes LinkedIn your digital handshake instead of your digital sewer.

If you’re navigating a pivot, building resilience, or just trying to talk about yourself without cringing, this conversation is for you.