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Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
ThoughtLeaders
5 episodes
1 day ago
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
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Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
Show more...
Tech News
News
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Episode 4: The Call Is Coming from Inside the House
Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
38 minutes 9 seconds
1 year ago
Episode 4: The Call Is Coming from Inside the House

In the final episode of Who Killed the Female YouTube Star, Shoshana Eilon delves into the role of YouTube’s algorithm in perpetuating the platform’s gender gap. Though YouTube was originally envisioned as a democratized space, its recommendation system now often favors sensational content, creating barriers for female creators. Experts like researcher Ola Kowalewski and journalist Taylor Lorenz explain how algorithmic bias and ad-driven incentives disadvantage women on the platform.


The episode also examines the “MrBeast effect,” where the popularity of male-dominated content further amplifies these biases. Shoshana explores potential solutions, from fostering community collaboration to considering regulatory interventions, and questions what steps YouTube can take to achieve true gender equity.


Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.