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Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
ThoughtLeaders
5 episodes
2 days ago
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
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Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
Show more...
Tech News
News
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Episode 3: Don't Feed the Trolls! Exploring Online Misogyny
Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
25 minutes 44 seconds
1 year ago
Episode 3: Don't Feed the Trolls! Exploring Online Misogyny

Why are female creators on YouTube relentlessly targeted with hate? In this episode, host Shoshana Eilon dives into the abuse faced by women on the platform. 


Creators share personal accounts of the vitriol that targets their looks, humor, and credibility, while journalist Taylor Lorenz and gender expert Tamar Saguy unpack the societal roots of this misogyny. We explore how trolling disproportionately affects women—studies show female creators receive twice as many negative comments as their male counterparts, with a 12x higher chance of encountering sexist remarks.


Despite YouTube's moderation tools, its algorithm rewards engagement—even hateful comments—causing harassment to spiral. As Lorenz explains, creators must either tolerate this abuse or risk losing visibility by disabling comments. The episode raises critical questions about YouTube’s complicity in fostering misogyny through its algorithms and what must change to support women on the platform.

Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.