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Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
ThoughtLeaders
5 episodes
1 day ago
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
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Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.
Show more...
Tech News
News
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Episode 1: A Brief History of YouTube and the Gender Divide
Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
24 minutes 37 seconds
1 year ago
Episode 1: A Brief History of YouTube and the Gender Divide

Rewind to 2006: Susan Wojcicki champions Google’s acquisition of YouTube, setting the stage for the platform to become a global powerhouse. Host Shoshana Eilon explores YouTube’s mission to democratize content creation, liberating it from Hollywood’s gatekeepers. But nearly twenty years later, the vision of true equality remains unfulfilled—women make up only a small percentage of YouTube’s top earners and subscriber base. Featuring candid interviews with creators like Whitney Cernak, Michelle Lam, and industry expert Jessy Grossman, we unravel the biases and structural barriers that have held women back, launching an in-depth investigation into the platform’s gender gap.


Who Killed the Female YouTube Star? Investigating the Gender Gap in the Creator Economy
Why are there only three women in the ranking of the top 50 YouTubers worldwide? This four-part investigative series delves deep into the gender imbalance on YouTube, uncovering why men overwhelmingly dominate the platform as the top earners and most-subscribed channels. Led by industry expert Shoshana Eilon, the series features interviews with YouTubers, journalists, creator economy leaders, and academics, to explore the root causes of this disparity and shed light on the forces driving it.