Candace Nelson is a Serial Entrepreneur, NYT Bestselling Author, WSJ Contributor, Angel Investor, TV Personality, Executive Producer, and Mom. She started her career working in investment banking and the internet start-up scene before completely shifting gears to follow her passion and attend pastry school. Here’s what happened next… In 2005, She opened the doors to Sprinkles, the world’s first cupcake bakery. Despite early naysayers, their 600-square-foot bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon! In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Later that year we sold Sprinkles to PE firm KarpReilly. Today, Sprinkles has sold over 200 million cupcakes, has over 20 stores, 30 Cupcake ATMs, and 1000 employees. In 2017, She co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the “third wave” of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at-home method. Pizzana also ships its frozen pizza nationwide. In 2021 She co-created and executive produced Best in Dough, a Hulu show starring Pizzana Executive Chef Daniele Uditi, to begin streaming in the Fall of 2022. Today, through her company, CN2 Ventures, a family office, and venture studio, she has backed a diverse portfolio of startups in the specialty food, retail, health, wellness, and early childhood spaces with a focus on female and underrepresented founders. You may have seen her on the small screen where she is the executive producer and star in Netflix’s Sugar Rush and Food Network’s Cupcake Wars. Her book, Sweet Success: A Simple Recipe For Turning Your Passion Into Profit will be published by HarperCollins Leadership on November 8th, 2022. Check it out and pre-order your copy here ➡️ https://candace-nelson.com/sweet-success/ Book her to speak ➡️ https://www.harrywalker.com/speakers/candace-nelson Follow her on other social media channels: Instagram ➡️ https://www.instagram.com/candacenelson/TikTok ➡️ www.tiktok.com/@candacenelsonYouTube ➡️ https://youtube.com/user/SprinklesCandaceTwitter ➡️ https://twitter.com/sprinklescandac You can grab her NYT bestselling cookbook, The Sprinkles Baking Book here ➡️ https://amzn.to/3QzmGFS Want more great content from the "Who is Your Momma Podcast?"    Instagram, https://www.instagram.com/whoisyourmommapod/   Facebook, https://www.facebook.com/whoisyourmommapod/