In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.
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In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.
In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.
In this episode of Who Do You Think You Are? Jonmichael Hands (JM), CEO of FarmGPU, talks to host Federica Monsone about his journey from Intel and blockchain to building a start up that offers a lean, competitive GPU cloud platform for AI. JM shares how FarmGPU is challenging hyperscalers with lower costs, greater flexibility, and cutting-edge approaches to data security; and how startups can stand out in an AI-saturated market. Listen here to learn how a small, nimble company can disrupt gi...
In this episode of Who Do You Think You Are? Bertrand Garé of L'Informaticien talks to host Federica Monsone about the unique characteristics of the French technology market and how U.S. tech vendors can effectively engage with it. Listen here to learn how to tailor your approach to succeed in France’s IT industry.
In this episode of Who Do You Think You Are?, Tim Danton, editor-in-chief of PC Pro and senior editor at Techfinnative.com, talks to host Federica Monsone about his journey as an accidental journalist, the evolution of tech journalism, and the critical role of credible, unbiased reporting in the industry. Listen here to learn how to effectively pitch stories to tech publications and build lasting relationships with editors.
In this episode of Who Do You Think You Are? freelance journalist Peter Ray Allison talks to host Federica Monsone about his journey into technology journalism and how he crafts compelling stories for outlets including the BBC, The Guardian, Computer Weekly, and IT Pro. Listen here to learn how to pitch a standout story and make your mark in the ever-evolving tech industry.
In this episode of Who Do You Think You Are?, Michele Hayes, CMO at Keepit, talks to host Federica Monsone about her career journey, the power of communications in brand-building, and how Keepit is transforming SaaS data protection. Listen to learn how to drive awareness and create impactful marketing strategies in tech.
In this episode of Who Do You Think You Are?, Steve McDowell, chief analyst and founding partner at NAND Research, talks to host Federica Monsone about his journey from engineer to industry analyst and how his expertise in storage, data management, and emerging enterprise technologies helps shape IT strategies. Listen here to learn how Steve stays ahead of industry trends, what makes a great analyst, and the biggest mistakes storage startups make.
In this episode of 'Who Do You Think You Are?', Krista Case, Research Director, Cybersecurity, at The Futurum Group, talks to host Federica Monsone about her journey from journalism to becoming a leading cybersecurity analyst. Listen here to learn how startups and enterprises can navigate industry trends.
In this episode of Who Do You Think You Are?, channel freelancer Christine Horton talks to host Federica Monsone about her 27-year journey in channel journalism, sharing tips on crafting compelling stories and building strong industry relationships. Listen here to learn how to pitch effectively and navigate the evolving channel landscape.
In this episode of Who Do You Think You Are?, Michael Dempsey, freelancer for the Financial Times, the BBC, and many other highly respected UK media outlets, talks to host Federica Monsone about his journalism journey, the art of pitching to national media, and whether ChatGPT is a threat to the industry. Listen here to learn how to craft pitches that resonate with the media.
In this episode of Who Do You Think You Are?, journalist Chris Preimesberger talks to host Federica Monsone about how he became a leading tech editor and how he likes to work with vendors. Listen here to learn how to pitch a winning story to Chris.
In this episode of Who Do You Think You Are?, Valentin Jangwa of Global Security Mag talks to host Federica Monsone about doing business in France and how the French PR landscape differs from the rest of Europe. Listen here to learn how to best work with this editor.
In this episode of Who Do You Think You Are?, Simon Quicke of Microscope talks to host Federica Monsone about the evolution of the UK IT channel, and what makes a successful channel partner today. Listen here to learn how to effectively navigate the ever-changing UK tech channel and grow your channel presence in a competitive market.
In this episode of Who Do You Think You Are?, Sander Almekinders of TechZine talks to host Federica Monsone about the Dutch IT market and how his magazine likes to work with vendors. Listen here to learn how to get your company covered in TechZine.
In this episode of Who Do You Think You Are?, media trainer Guy Clapperton talks to host Federica Monsone about the value of media training your executives and how to handle difficult questions. Listen here to learn how to ace your briefings.
In this episode of Who Do You Think You Are?, Jimmy Tam of Peer Software talks to host Federica Monsone about running marketing as a CEO and how to build a sales team around the world. Listen here to learn how to take your sales and marketing to the next level.
In this episode of Who Do You Think You Are?, Simon Taylor of HYCU talks to host Federica Monsone about how to create a successful company and a winning brand. Listen here to learn how to win at sales and marketing.
In this episode of Who Do You Think You Are?, Jane McCallion of IT Pro talks to host Federica Monsone about the publications she edits and how vendors should pitch them. Listen here to learn how to make your media relations hit the spot!
In this episode of Who Do You Think You Are?, Gregg Holzrichter of Opsera talks to host Federica Monsone about how to build a brand from scratch and how to engage with customers through marketing and PR. Listen here to learn how to bring best practices to an early venture and much more.
In this episode of Who Do You Think You Are?, José Diz of Place de l'IT talks to host Federica Monsone about how the French press retains its independence from vendors, and why the sales cycle in France is longer than in the US. Listen here to learn how to create a successful media relations programme in France.
In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.
