Join host Trent Knott in this engaging episode of Who Dare Go There, as he sits down with marketing expert Grant Girsky to explore the dynamic world of marketing for entrepreneurs. From his early days in the health industry to founding a successful marketing company, Grant shares his journey of overcoming challenges and embracing new opportunities. This conversation covers the importance of authenticity in marketing, leveraging technology like AI, and the need for adaptability in a rapidly changing digital landscape. Grant opens up about lessons learned from past failures and emphasizes the critical role of staying connected to the human element in business through trust-building and creating real connections with clients.
Key Points Discussed:
Grant's transition from a health career to marketing expert
The impact of COVID-19 on business decisions and opportunities
Leveraging technology and video content in local marketing
The importance of authenticity and trust in business communications
Evaluating marketing costs and tracking ROI to ensure effectiveness
The importance of quick decision-making and adaptability
Practical advice for small business owners navigating new marketing landscapes
Understanding and implementing AI and technological advancements for increased efficiency
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