Unlocking the Secrets of Time: Exploring the World of WatchDNA Welcome to another insightful episode of "Who Are These Startups?", the podcast that brings you closer to the innovative minds behind Canada's most exciting startups. In this episode, The Startup Coach interviews Thomas J. Sandrin, the visionary founder of WatchDNA, a platform dedicated to educating and uniting watch enthusiasts worldwide. Introduction: The watch industry has long been a bastion of tradition, with its deep roots in craftsmanship and luxury. However, as digital transformation reshapes industries, the watch sector has not been left untouched. Thomas, with over 15 years of experience in the watch industry, saw an opportunity to bridge the gap between tradition and modernity. This episode delves into how WatchDNA is revolutionizing the way people learn about and connect with watches. The Genesis of WatchDNA: Thomas shares his journey into the watch industry, which began 15 years ago and evolved with the onset of the COVID-19 pandemic. Faced with the challenges of a rapidly changing world, Thomas returned to school to gain new insights into the industry. His research revealed a significant gap in how watch brands and retailers connected with their audience online. This led to the creation of WatchDNA, a platform that not only educates consumers about watches but also offers a unique, non-commercial space where watch lovers can come together. What Makes WatchDNA Unique? In a market saturated with e-commerce platforms, WatchDNA stands out by focusing on education and community rather than sales. Thomas explains that while many websites offer reviews and articles with a subtle push towards a purchase, WatchDNA takes a different approach. It serves as an encyclopedia of watches, highlighting both well-known and lesser-known brands. The content is crafted by a team of journalists who focus on the lifestyle aspects of watches, offering readers insights on the cultural significance of timepieces, and how to choose the right watch for different occasions. A Community for Watch Enthusiasts: One of WatchDNA's core missions is to create a community of watch lovers. Thomas talks about how the platform allows users to contribute their own content—whether it's articles, videos, or photos—fostering a sense of belonging among watch aficionados. This user-generated content enriches the platform, making it a dynamic and evolving resource for all things related to watches. Social Responsibility and Giving Back: Thomas’s commitment to social responsibility is another key aspect of WatchDNA. For every action taken on the platform, such as signing up for the newsletter or following on social media, a portion of the proceeds is donated to non-profit organizations. Thomas collaborates with 1% for the Planet and B1G1, contributing to environmental and humanitarian causes, such as providing books for children. This dedication to giving back adds a deeper layer of meaning to WatchDNA, aligning the brand with values that resonate with today's socially conscious consumers. WatchDNA at Collision: The conversation takes an exciting turn as Thomas discusses his experiences at Collision, one of the world's largest tech conferences. Attending Collision was a strategic move for Thomas, aimed at increasing brand awareness and networking with like-minded entrepreneurs. He shares memorable moments from the event, including engaging discussions about quantum computing and learning from other entrepreneurs' experiences. These interactions have not only inspired him but also fueled his passion for integrating cutting-edge technologies like AI and augmented reality into WatchDNA's platform. Future Plans and Vision: Looking ahead, Thomas is excited about the future of WatchDNA. He envisions expanding the platform's reach by integrating more advanced technologies and collaborating with new contributors who bring fresh perspectives to the table. His ultimate goal is to mak