In this episode of UX Fundamentals, we explore the critical process of mapping the user journey in service design. Learn how to identify key touchpoints, remove friction, and create a seamless experience that delights users at every step.

A user journey is the path a user takes while interacting with a service, product, or experience. We discuss the importance of understanding these journeys and how they inform better design decisions.

Discover the essential components of user journey mapping, including personas, touchpoints, pain points, and goals. Learn how to gather insights that help you visualize the journey from the user's perspective.

Explore strategies for identifying and optimizing critical touchpoints in the user journey. Find out how to remove friction and enhance satisfaction at every step, from awareness to post-service engagement.

Tune in to this episode of UX Fundamentals to master the art of mapping the user journey in service design. Available now on Spotify. Click here to listen now!

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